山谷設計/厚生茶園_品牌＆包裝設計
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設計概念結合了茶壺倒茶的動作和幾何圖形，象徵著動態的奉茶。同時，延伸傳統的書法字，提升細膩程度並使品牌更具立體感。品牌以雙色主題為基礎，延伸出不同的支線產品，如「董事長茶」和「紅烏龍」。紅色象徵熱情，呼應紅烏龍茶的獨特風味；綠色代表茶園的自然和健康，突顯品牌特色和價值。
design concept of our tea brand combines the action of pouring tea from a teapot with geometric shapes, symbolizing the dynamic act of serving tea. At the same time, we extend traditional calligraphy fonts to enhance the level of delicacy and add a three-dimensional feel to the brand. Building upon a dual-color theme, we introduce different product lines such as "Chairman's Tea" and "Red Oolong." The color red represents passion and complements the unique flavor of red oolong tea, while green represents the natural and healthy aspects of tea gardens, highlighting the brand's distinctive features and values.
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專案： THE17 LAB
平面設計： 山谷設計工作室VALLEYDESIGNSTUDIO
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設計概念結合了茶壺倒茶的動作和幾何圖形，象徵著動態的奉茶。同時，延伸傳統的書法字，提升細膩程度並使品牌更具立體感。品牌以雙色主題為基礎，延伸出不同的支線產品，如「董事長茶」和「紅烏龍」。紅色象徵熱情，呼應紅烏龍茶的獨特風味；綠色代表茶園的自然和健康，突顯品牌特色和價值。
design concept of our tea brand combines the action of pouring tea from a teapot with geometric shapes, symbolizing the dynamic act of serving tea. At the same time, we extend traditional calligraphy fonts to enhance the level of delicacy and add a three-dimensional feel to the brand. Building upon a dual-color theme, we introduce different product lines such as "Chairman's Tea" and "Red Oolong." The color red represents passion and complements the unique flavor of red oolong tea, while green represents the natural and healthy aspects of tea gardens, highlighting the brand's distinctive features and values.
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專案： THE17 LAB
平面設計： 山谷設計工作室VALLEYDESIGNSTUDIO
