山谷設計/柴魚酥&柴魚湯包禮盒組
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使用了現代簡約的風格做設計,以柴魚剪影去帶出整體為柴魚相關農產品的直覺印象,並且採用「湯」「酥」二字還有圓型及暖色,去增加食慾和視覺感。整齊編排的設計風格,讓農產品跳脫以往書法大字狂野的感覺。
希望帶出都市日常的餐煮習慣,放在家中或是送禮都帶輕巧的視覺感受,同時這也是「山海關」店家參與「縱谷百選」的百大伴手禮的全新禮盒包裝,希望帶給都會族群更為快速的認識產品,並延續旅遊至台東更認識這個店家。

The design concept adopts a modern minimalist style, utilizing the silhouette of dried bonito to evoke the intuitive impression of bonito-related agricultural products. The use of the words "soup" and "crispy," along with circular shapes and warm colors, enhances appetite and visual appeal. The tidy layout style breaks away from the wild feel of traditional calligraphy, aiming to reflect urban cooking habits for everyday consumption or gifting, presenting a lightweight visual experience. Additionally, this serves as the new gift box packaging for "Shanhaiguan," participating in the "Top 100 Valley Selections," with the aim of providing urban dwellers with a quicker understanding of the product. It also aims to extend their travel experience to Taitung to learn more about this establishment.
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專案:津和堂
平面設計: 山谷設計工作室VALLEYDESIGNSTUDIO



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